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Avoid The Celebrity Brand Wagon

Using your own name to brand your business may appear a simple solution, but in the long term, it’s a much more difficult way to create a recognised and respected, stand out brand. What about Lorna Jane, Donald Trump or … Continue reading

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How To Create A Brand – Build Your Brand Development Strategy

How To Create A Brand? There are four effective steps in brand development strategy to create a brand: Choose the brand name and logo Establish the brand in the minds of customers Brand Sponsorship Develop the brand What Is Brand … Continue reading

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